Kimmy reBUTTal
Posted by Guru | Tagged as: exercise, feedback, Feigin, fitness, galardi, goudeau, Guru, health, Kardashian, marketing, rebuttal, video
Recently, I posted about the absurdity of Kim Kardashian releasing an exercise video. My problems with the video stemmed mostly from the fact that Kim is not a fitness professional and therefore has no place as an instructor. My post brought a response from Jennifer Galardi, one of the two actual professionals hired to put Kim through her paces. Jennifer appears with Kim in the video and her comments may be read at the bottom of the previous post.
[caption id="attachment_1049" align="alignright" width="100" caption="Patrick Goudeau"]
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I continue to take issue with many points raised by Ms. Galardi including the fact that Kim was hired because she “sells” and that “by no means do the DVD’s imply that Kim is the one who created these routines or tries to teach them.” Unfortunately, that is exactly the implication, given the packaging and the marketing campaign. And, even though Kim is one of the “hardest working clients” she has ever trained and Kim “is really committed to this and now makes fitness a part of her life”, that is by no means any sort of qualification for what is gimmick marketing, pure and simple.
However, as insulting as I find Kim’s video to be, attention must be paid to Ms. Galardi and Patrick Goudeau, the other professional hired to whip Ms. Kardashian into shape. Here are two pros who have spent their careers improving their craft and dedicating themselves to helping others. The fact that they need to work on projects like this is simply business.
BUT both instructors have their own video lines and I strongly urge you to check them out the next time you are shopping for videos. Let’s put our consumer dollars toward people who have worked hard and deserve the support.
Here is Jennifer
and here is Patrick
Enjoy!!



